How to Create a Dynamic FAQ Section in Shopify Using Metaobjects

By Brendan Quigley

When building Shopify stores, adding an FAQ section is great way to address common customer questions, build trust, and improve SEO. But what if you want that same FAQ content to appear in multiple places such as your homepage and product pages without manually updating it in each location?

Here’s how we solved that problem using Shopify’s Dawn theme and metaobjects.

The Basics: Adding an FAQ Section with Collapsible Rows

If you’re using the Dawn theme, it already includes a handy feature: collapsible rows. These make it easy to create a standard FAQ section. You simply add a few blocks, each representing a question and answer.

That’s great for a static FAQ but what if you want that FAQ to appear in more than one place?

The Problem: Duplicate Content Management

Let’s say you want your FAQ on both the homepage and a product page. Now, every time you update a question or answer, you have to do it in two spots. That’s inefficient and easy to mess up.

---

To solve this, we tried creating a metaobject that stores FAQ entries—each one containing a question and an answer. You can then dynamically link a block in the Shopify Customizer to that metaobject.

While that works, it has a limitation: if you want to add a new FAQ item, you still have to manually add a new block in every location and link it to the new entry. Still not quite the hands-off solution we were looking for.

Solution: A Custom, Dynamic FAQ Section

So, we built something better.

We duplicated the collapsible row section and added custom logic. This enhanced section loops through all the entries in a connected metaobject. Each active entry is automatically rendered as a question-and-answer row—no need to manually add blocks for each one.

All you have to do is:

1. Add a new entry to your FAQ metaobject.

2. Mark it as active.

3. Save it.

And just like that, the question appears across all linked pages (homepage, product pages, etc.). No extra steps.

---

Why This Approach Works

• Centralized content: Update once, publish everywhere.

• Fully customizable: Works with any metaobject field structure.

• Scalable: Use it for product-specific FAQs, landing pages, or even unique content sections.

• Non-destructive: The original section remains untouched—you can still use the default method if needed.

---

Want This on Your Store?

This kind of customization can seriously streamline your store management and improve your customer experience. If you’d like us to set up a dynamic FAQ like this on your Shopify store, contact us.